Your Results-Driven Internet Marketing Agency
As a business owner, you are always seeking new ways to keep your business relevant and growing in an ever-changing and competitive environment. Now more than ever, it is crucial that you keep advertising online. However, most business owners do not understand the best approach to take to online advertisements. While using approaches such as search engine optimization will often work for your business in the long-term, you can combine these strategies with others such as search engine marketing to promote your services or products and grow your business reach online.
At neXt Brand Partners, we understand the value of search engine marketing and we are not afraid of sharing it with our clients. As a world-class search engine marketing agency, working with us, you will realize that your business can gain so much more from investing in a search marketing strategy.
What is search engine marketing?
Search engine marketing is an effective strategy that can help you grow your business in an increasingly competitive workplace. There are hundreds of businesses striving to be on the first page of the Google results page, making it crucial for you to advertise online.
Search engine marketing involves marketing a business online through paid advertisements. These businesses will then appear on the search engine results pages. Typically, advertisers will bid on keywords on search engines such as Bing and Google. These keywords are usually related to keywords of products and services that users are looking for online. Therefore, if a bidder wins, their advertisement will appear alongside regular search engine results for the search queries. This type of marketing is commonly referred to as pay-per-click ads.
These ads come in a variety of formats including:
- Product-listing ads
- Product-based ads
- Text-based ads
As a business, search engine marketing gives you the opportunity to have your ad at the right place at the right time. A motivated customer will meet your ad when they are ready to make a purchase. Therefore, you do not have to take them through all the stages of a sales funnel as you would have to do with other advertising mediums. In fact, an effective search engine marketing agency can provide search engine marketing ads that are incredibly powerful and an effective way through which you can grow your business, no matter its size.
Why is Search Engine Marketing Important?
Today, many consumers are beginning their search for products and services online. Therefore, SEM is quickly taking over as an online marketing strategy that can increase the reach of businesses to their customers. There are chances that even those on your website found your business through the search engine.
Thankfully, with search engine marketing, you only pay for the impressions that end with website visits. Therefore, this is a good way for your business to spend its money. Furthermore, each visit improves the website’s organic ranking.
As we mentioned earlier, search engine marketing is also a good way to engage visitors who are ready to make a purchase as you reach them when they are ready to purchase. Therefore, this form of marketing is non-intrusive.
The results of such a campaign are always immediate and can help you drive traffic to your site as you wait for the more long-term methods of marketing to catch on.
How Does SEM Work?
Keywords – The Foundation of Paid Search Marketing
You need a solid keyword management strategy for your search engine marketing campaign. As you search engine marketing agency we will conduct detailed research that will help you identify the keywords that are relevant to your business and that prospective customers would be searching for. While this sounds like a relatively simple thing to do, you need to have the right tools and technical expertise to accomplish it. As a business, it may not be possible to own all these tools. However, a digital marketing company that specializes in search engine marketing will have the right tools to carry out keyword research.
Further Steps to Creating a PPC Campaign
Further steps we take include:
Identifying Negative Keywords
Apart from conducting keyword research, you should identify negative keywords. These are keywords that you would want to exclude from your social media campaign. They are not necessarily negative words. However, they are terms that are inconsequential as they will not result in lead conversion. Therefore, understanding search intent is crucial. Choose terms that have high commercial intent as this provide an indication that the searcher wants to buy.
After identifying your keywords, you will need to select your location. This step ensures that your ad is displayed for the right place for the relevant audience.
Next, your search engine marketing agency will create a text-based ad as you want it to be displayed in the search results. The text ad will consist of a headline, text, hyperlink, and a call to action. Remember that content is the backbone of many search engine marketing strategies so you will need to curate a good body for your text.
Lastly, you will need to bid on a price that you are willing to pay for each click on your ad. Remember this price will be paid only if
Since Google and other search engines use algorithms to index and classify search results, they display the most relevant results on Google’s first page. However, if your ad wins, you will be placed on the top or the side of the search engine results so you can gain exposure and prominence.
How Can a Search Engine Marketing Agency Support Your SEM Campaign?
As a business, you may not see what else you can do for your business beyond SEO, social media marketing, online reputation management, and SEM. However, as a search engine marketing company we can help you support your efforts by incorporating A/B testing as part of the social media marketing campaign. Through AB testing, we will be optimizing traffic that can be converted and helping increase spending efficiency. We will carry out A/B testing on your landing pages to increase your quality score on Google’s marketing network.
We have the tools needed to enable this optimization and test it so you can receive real-time results that will give you confidence as you make business decisions. Therefore, if you have an idea of what you want, search engine marketing services may be what is missing from your arsenal. You can reach out to us for a proper digital marketing strategy.
Reach Out to the Ultimate Search Marketing Agency
Looking for a search engine marketing expert for your Google ads needs?
Look no further than Next Brand partners for digital marketing services. Our team of experts is highly experienced and can help you take your business to the next level. Therefore, you should be confident reaching out to us by either filling in the form on our website or calling us.